TuneLink

Project Details

Project Type:

Role:

Project Duration:

Spec

3 Weeks

UI/UX Designer

Introduction

Cultivating an audience is an important part of a musicians career. With great fragmentation in social platforms, it is difficult for musicians to cultivate their existing audience.

TuneLink is a social platform focussed on music. It allows artists to cultivate their audience through image, video and text posts and share music on the same platform.

Research and Analysis

It can be difficult for up and coming musicians to put out the music that they have so lovingly created. Music streaming platforms do not allow for music to be shared directly by the artists, with music typically being uploaded to these platforms by the label that the musician is signed to.

Music streaming platforms also lack tools that allow audiences to engage with the artist in any way aside from adding the artist’s work to their library

Talking with musicians in South Melbourne and St. Kilda, I discovered the following pain points:

Difficulty getting music on to streaming platforms

Getting music on to streaming platforms requires music to be uploaded by either a label or a publisher, who take a cut or require a fee.

There is no way to get feedback from listeners

Listening to music and interacting with the musicians are deeply linked activities that requires fans to switch between applications.

Saturation on mainstream social media

On the big social media platforms, musicians are in competition with everything from baby hippos to chainsaw jugglers, making it very difficult for music to be discovered.

Persona

Ellie is a 23 year old musician who wants to share her music with the world. As a developing artist, she would like to get feedback from her fans and see what parts of her songs people like.

Frustrations: